4 Key Benefits of Real Estate & Marketing Automation Technology

As a real estate agent or manager, when you are looking for better ways to communicate with clients better and get more business from your database, CRM (Customer Relationship Management) and Marketing Automation technology can help give you the results you are looking for out of your investments. In fact, real estate agents exceed expectations time and time again by using it!

CRM and Marketing Automation technology aren’t just investments in your business, but investments in yourself and what you believe as a real estate agent. You can leverage the technology to grow your career and truly beat out your competition to thrive.

As a real estate agent with ambitious goals, you know how important it is to meet them! The right technology will help keep you aggressive. When you want to get more leads and manage your business more effectively to boost your credibility as a professional agent, real estate CRM and marketing automation technology can help you do just that.

Here are just some of the ways that CRM and Marketing Automation can benefit you:

1. Customize your Technology to Build a Brand Identity

CRM and Marketing Automation Technology for Real Estate can help you build and boost brand identity through its customization abilities. You can even connect your social media channels to the technology. You can add logos, your color scheme, links to other external media and more.

The user interface is not only customizable, but efficient and organized for the agent and user! Plus, you can connect it to your Gmail, Outlook, Google Drive, and much more. The syncing capabilities are incredible to make your network more efficient.

2. Store all of your data in one place

Real estate CRM and marketing automation technology can help you keep track of your customers, leads, prospects, and the information you need to become more effective at reaching and connecting with them.

With CRM and Marketing Automation, real estate agents can stay more organized, find properties that match their client database, and communicate with prospective, current and past clients better.

3. Send automated messaging and create personalized marketing campaigns

Marketing Automation technology can help you build lead personas and shape customer profiles to effectively tailor your messaging. Every customer is unique, and your messaging should be, too.

As a real estate agent, you know this best. So, while you may be working with a family of four looking for their dream home one day, you may be working with a retiree the next, looking for their perfect beachside escape. How you speak to them matters, and marketing automation and CRM technology will help you connect with them better.

4. Keep track of homes and keep information current

The real estate market is constantly changing, and real estate agents need more advanced technology to stay on top of the marketplace. Real estate CRM can help agents stay on top of changes in the marketplace better to better organize their time and meetings. This results in more effective communications, increased business productivity, and more sales opportunities.

If you’re a real estate agent who is looking for results like this for your own business, learn more at IXACT Contact and started on your own path to real estate success.